What is SEO? An Introduction to Search Engine Optimization

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what is seo

Table of Contents

What is SEO?

          SEO stands for search engine optimization. SEO is the process of improving the website ranking in search engines. It’s the process of optimizing the website to get better traffic and increase the website ranking. Search engine optimization is the organic way of increasing search visibility to improve brand awareness. 

        When a website is optimized according to the SEO factors, it tends to display high in the SERP. A website needs to get higher rankings as the website gets increasing traffic. This indeed increases business and revenue. One has to improve the SEO of the website to make their products and services reach more potential clients on the web.  

        It is important to optimize the website as it is how your website is displayed on the top of the SERP when a user makes a search. When the user searches for a specific content idea or information, the results are displayed. And the websites are the results of Search engine optimization. 

what is seo?

Types of SEO: 

           SEO is a process of improving your website traffic. However, it’s not a one-time process that is done and left. You have to do it consistently to improve your website ranking on a regular basis. While performing Search Engine Optimisation you have to know that there are different techniques. The SEO techniques are mainly categorized as On-Page Seo, Off Page Seo, Technical Seo, and Local Seo. Now, let’s dive deep into each of them and know how they are done. 

1. On-Page SEO:  

     On-Page SEO is the process of optimizing the content of the webpage to increase the ranking and visibility of the website in the search engines. 

It is always important to perform On-page Seo as it will enable the search engine to read your website. The search engine will analyze your content and ranks it high when a relevant search is made by the user on the web. 

  • Page Title: 

Page is one of the important SEO factors. Page titles have to be optimized with a targeted keyword that will let the user understand the page and search engine to read the page. So always include the specific keyword in the title and don’t use more characters as the category limit for page title is 70. 

  • Page Url: 

Every webpage will have a page URL. The search engine produces a URL for the webpage. However, we need to optimize it for better visibility. Make your page URL simple and include keywords that can be easier for a search engine to crawl and read the content on the webpage. 

  • Meta descriptions: 

When the user makes a search the description that is visible under the title is a meta description. You can write a meta description specifically, if not search engine will take the content from the article and displays it as a meta description. So write your meta description with keywords enriched, short and readable. 

  • Header Tags: 

Header tags help users to distinguish the content. So it is better for SEO ranking. Make sure you include your header tags on the page.

  • Image Alt-text: 

This is found for images on the page. Giving Alt text to your images will let search engines read and know what your image is all about. This will obviously help your article to rank in the SERP.

  • Internal and external links: 

Internal and external linking is another important factor of on-page SEO. This is will help users to find other useful resources through the linking. This will let the user stay longer on your site. 

  • Web content: 

Along with all the above-mentioned On-Page factors, always write well-balanced, keyword-rich valuable content for your webpage. This will not only let the better user experience but also search engines crawl the data and recognize the webpage as a better one for the user. Thus increasing the ranking on google. 

2. Off-Page SEO: 

     Off-Page SEO is the process of getting some hyperlinks from another website that is probably higher in domain authority than your website. This increases the domain authority of the website. The more quality backlinks your website has, the more chances of getting ranked high in the SERP. There are multiple ways of getting these quality backlinks to your website.

  • Link Building: Link building is one of the most performed Off-page SEO techniques. Link Building is the process of acquiring quality backlinks for your website to rank high in the SERP. 

   Directory Submissions: In directory submission sites, you have to submit your page URL. The submitted link will be reviewed and the link is approved. In blog directories, you have to submit web page links whereas in article directories you have to submit the blog articles. 

 Classified Submissions: In order to get backlinks, you have to submit your website to the classified sites according to your niche. 

  • Social Bookmarking:

 Social Bookmarking is Submitting your images linked to your website in social media channels such as Tumblr, Pinterest, Twitter, Reddit, quora, medium, Flickr, Linkedin. 

  • Guest Blogging:

 Submitting your blog articles to other websites which have higher domain authority in your niche is termed guest blogging. However, you need to request for guest blogging and eventually have to suv=bmit the article if they accept your request for blog posting. 

3. Local SEO:

         Any business which has a physical presence in some geographic area can get more traffic and visibility in the search engine through Local SEO.. 

       You have to submit your business details in google my business. Generally, these details include the location of your business, business, house, address, description, reviews, and photos. a search engine will crawl this data and displays your business in local SEO based on relevancy. Local Seo is a free and targeted way of getting traffic to your website and business. 

4. Technical SEO: 

Every website will have some technical characteristics. So every website has to be optimized with the respective technical specifications for better ranking. The search engine will consider websites with optimized Technical SEO better in the ranking process. General Technical SEO factors that are to be optimized are the following: 

  • SSL: Secure Sockets Layer is a security aspect of the website. So the website should have an SSL certificate to define itself as a secured website. The websites with SSL will have “https://” in the URL. 
  • Site Speed: Website or webpage loading time have to be fast in order to consider it has good site speed which aids for good ranking. The website has to be mobile-friendly as well. 
  • XML Sitemap: XML Sitemap is a file that will help search engines to understand the website while crawling it. 
  • Enabling AMP: Accelerated Mobile Page is a mobile-friendly webpage that helps to speed the load time in the mobile. Enabling the AMP webpage loads faster. 
  • Structured data markup: Structured data markup is a code that has to be added to your website that will help the search engine to read the content. The search engine can crawl and display the data faster according to the searches. 

In addition to the above, there are other technical SEO aspects such as site architecture, URL structure, duplicate content, canonical tags, 404 pages, and 301 redirects that are to be optimized for improving the technical SEO of the website. 

Experts to follow for SEO: 

Top Blogs to follow for Latest SEO:

Faqs for Search Engine Optimization:

  1. How can my website SEO improve?

You have to perform On-Page SEO, Off-page SEO, technical SEO for improving the ranking of your website.

2. How can my local business show up on google?

Submit your business details in Google my business to get more visibility in your area.

3. What is off-page SEO?

Off-Page SEO is the process of getting high-quality backlinks from other websites

Read More FAQ Here

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