Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.
As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads. SEMRUSH “What is SEO?” guide further answers this question, breaking down the things that you need to do to get your website to show up on the SERPs (search engine results pages):
- Ensure these search engines understand who you are and what you offer.
- Convince them that you are the most credible option for their users.
- Make your content deliverable.
But it’s important to understand that Google ranks results based on the best fit for the query being searched.